Blog

Interested in the latest news about the Ketchum European Food Lab? Want to know more about Ketchum and our projects? Or just feel like reading an article that gives you an appetite? Read our blog!

Promote vs. Protect: Why Global Integration is a Two-Way Street

For decades, we have collectively praised the notion of global integration but few have achieved nirvana where all activities are seamlessly threaded without borders or boundaries. There are many reasons why this doesn‘t happen. I would offer that in the food and beverage industry it shouldn‘t happen. Rathe... Read More

10 November 2015, 8:55 pm


Making Every Berry Count

The skin and flesh of colourful fruit such as cranberries, blackberries and the superfood açai berries is rich in vitamin C as well as in natural compounds called anthocyanins. The juice extracted from these berries is brightly coloured, has a distinct flavour profile and potent antioxidant properties. The globa... Read More

2 November 2015, 4:45 pm


A Conversation with the Author of ‘Long Island Food’

An interview with Ketchum’s own Tom Barritt, Managing Director of the Communications Training Network and author of Long Island Food: A History From Family Farms & Oysters to Craft Spirits. Published by History Press, the book is part of their series, American Palate, which seeks out hometown writers to chron... Read More

6 October 2015, 7:16 pm


Surprise Tasting in the Darndest Place!

There we were on a beautiful inland lake for our “Up North” summer vacation. Up North is anywhere towards Canada from Milwaukee for those not privileged to be raised in Wisconsin.
And as many Cheeseheads know, the only thing predictable about weather in America’s Dairyland is that it is frequently bad... Read More

23 September 2015, 7:38 pm


Swelter No More: Sans-Oven Recipes

Extremely steamy temps—like those blanketing much of the U.S. right now—deflate my desire for everyday activities: exercising, anything involving the outdoors and especially cooking. Like many New Yorkers, I live in a “cozy” (aka shoebox-sized) abode, so using the oven at all during summer basic... Read More

11 August 2015, 4:34 pm


DC Food Blogger’s Summer Soirée

Imagine reading an unexpected email inviting you to a Summer Soirée to indulge in “a tasty array of unique spreads using fresh produce and local ingredients inspired by the summer season!” Umm…can you say music to my ears?

When I was invited to Heirloom DC’s invite-only event called DC... Read More

4 August 2015, 6:18 pm


Snack on This. 50+ is a Huge Opportunity for Food Brands

Did you hear the one about the 54-year-old who stopped snacking and eating candy? Yeah, neither have I. In fact, on any given day, if you look into my pantry, you’ll find a variety of these items -- crackers, nuts, snack bars and a bar or two (or three) of dark chocolate. And I buy these EVERY TIME I GO TO THE ST... Read More

3 June 2015, 12:01 pm


Declaring Winter is Over with Spring Cakes

If you lived through New York City this winter, it's safe to say your heart may have sunk when spring rolled in with yet another snow fall followed by weeks of cold damp.It's not that snow isn't a beautiful marvel of Mother Nature. It is. Just not after a terribly slushy, sleet-filled winter.

So to Mother Nature, I of... Read More

12 May 2015, 2:13 pm


What's Better Than Butter? More Butter - Jennifer's Four-Stick Stuffing

 Editor's Note: Leading up to next Thursday, Thanksgiving Day in the United States, your food-loving friends at Ketchum thought it'd be fun to share some of our family traditions, favorite recipes (calories be damned!) and stories about America's most food-centric holiday. For our first post in this series, we tho... Read More

20 November 2014, 7:31 pm


Plated -- A Culinary Savior for Busy Urbanites?

In today’s world – a world where Google delivery drones are an impending reality – it’s not hard to imagine an on-demand ingredient delivery service. In fact, as we near the end of 2014 – a plethora of services exist. Blue Apron, Meez Meals and Hello Fresh, just to name a few. I chose to t... Read More

8 September 2014, 5:00 am


Millennials May Whine, But We Definitely Wine!

September marks the end of summer and the start of the busy school season. For most, this means a packed schedule, hectic mornings - the works, but did you know it’s nearly mandatory to enjoy a glass of California wine? Most Millennials will be partaking, but that’s only because wine has become their new dr... Read More

6 September 2014, 6:49 am


Open Air Breakfasts

Biscuits ‘n gravy has never been one of my breakfast staples. I recently had the occasion to taste a pretty amazing version outdoors, under a stormy, cloudy sky. It might have been the location and timing of that particular breakfast, but I am pretty sure I would go back for third helpings of this dish anywh... Read More

20 August 2014, 4:01 am


Canned Tomatoes in Summer? You Bet! Try Them in Smoky Tomato-Bacon Soup.

This year I didn't have time to plant tomatoes (or any vegetable, truth be told) in my garden. Maybe I was reading or cleaning out my closet or possibly riding my bike, but somehow I missed prime planting time so I'm destined to pay $2.50 for a decent heirloom fruit if I want to make a Caprese salad. How... Read More

24 July 2014, 9:47 pm


Home Is Where the Coney Is

Great Lakes. Tigers (the baseball playing kind). “Up North.” Lemonade. Ice cream. Coney dogs.

This eclectic group of pastimes and food cravings describe summertime in Michigan, my home state. And I remembered just what makes summer so summery (besides steamy Midwest temps) in the Great Lake state during... Read More

18 July 2014, 1:00 pm


Cannes You Taste It?

A few weeks ago, I was lucky enough to attend the Cannes Lions International Festival of Creativity that celebrates the most amazing marketing campaigns from around the globe. As part of a Ketchum creative crew sent to soak it all in and report back the best creative morsels to colleagues and clients, I traveled to Fra... Read More

15 July 2014, 6:44 pm


Dog Days of Summer

Note from the editor: While our headquarters is in New York, Ketchum is a global agency. Please indulge our U.S.-based team of summer fellows to share in their love of one of the foods that’s associated with our 4th of July holiday. If you live outside the states, please let me know about your country’s hal... Read More

8 July 2014, 1:00 pm


Quick and Creative: Why Quinoa Makes the Perfectly Packed Lunch

Like most collegiates, I love my university. I can speak at length about classes, clubs and extracurricular activities. But, I never thought I’d be so excited to talk about my school’s food. I attend Boston University and I’m proud to say that among its many accolades, another area where BU truly exce... Read More

27 June 2014, 4:01 am